Put their name on it. Then count the compliments.

What you get

1. 1

   Everyone knows their name

   Spell it out in silicone charms that clip onto the strap — up to 8 included free. Reviewers keep telling us the same thing: people stop them at the dog park to ask where they got it.

2. 2

   You pick the charms

   Letters, hearts, stars and flowers in five colours. Type the name, drag them into the order you want, and see exactly how it looks before you buy.

3. 3

   Cleans up after the muddy ones

   Waterproof coated webbing sheds water instead of soaking it up. “Easily cleaned when walks get a bit dirty” is the line reviewers use most.

4. 4

   No wet-dog smell

   Nothing woven to trap odour the way nylon does. Wipe it down and it stays fresh — no damp collar smell in the hallway.

5. 5

   Everything matches, first time

   Collar, leash and charms chosen together in one colour, in one order. No guessing whether two separate buys will look right.